International travel didn’t just recover after the pandemic – it’s thriving like never before. According to the UN World Tourism Organization (UNWTO), 2024 saw an incredible 1.4 billion international trips – that’s 99% of pre-pandemic levels and a whopping 11% increase compared to 2023, adding 140 million extra travelers worldwide.
Strong demand, new travel incentives, and opened-up markets across Asia and the Pacific have fueled the boom, and 2025 is expected to keep that momentum going.
But here’s the exciting part: some destinations didn’t just “recover” – they skyrocketed past their 2019 numbers, becoming the hottest global travel spots right now.
Here are 10 countries leading the world’s tourism boom in 2025.
1. Qatar (+137%) – The Biggest Tourism Surge in the World
No country grew faster in global tourism than Qatar, with arrivals more than doubling compared to 2019. Fueled by massive events and futuristic infrastructure, Qatar has become the ultimate stopover hub.
From the dazzling skyline of Doha, luxury beach resorts, to desert safaris and cultural gems, Qatar proved that it’s more than just a layover destination – it’s now a star on the world travel map.
2. El Salvador (+81%) – Surf, Ruins & Adventure
Tiny El Salvador made big waves on the global stage by welcoming 81% more tourists than pre-pandemic years. Surfers are drawn to its Pacific coast, history lovers explore ancient Mayan ruins, and adventurers love how compact and easy it is to explore. It’s become a one-stop destination for culture, nature, and thrill-seekers.
3. Albania (+80%) – The Fast-Rising Balkan Gem
Albania is quickly being called “Europe’s best-kept secret.” Tourism here has grown 80% above pre-2019 levels, largely thanks to the breathtaking Albanian Riviera. With beaches rivaling Greece and Croatia but far fewer crowds, Albania has become a must-visit destination for European sunseekers.
4. Saudi Arabia (+69%) – Desert Kingdom Reimagined
Saudi Arabia is reinventing itself as a tourism powerhouse, with a 69% increase in visitors compared to 2019. New visa-friendly policies, cultural events, and mega projects like Neom are driving the boom. Travelers are flocking to heritage treasures like AlUla and Diriyah, while at the same time watching futuristic cities rise in the desert.
5. Ethiopia (+40%) – Culture Meets Wildlife
Ethiopia saw arrivals jump 40% above pre-pandemic levels, thanks to its mix of history and natural beauty. From the rock-hewn churches of Lalibela to treks in the Simien Mountains, Ethiopia has something totally unique for culture seekers and adventure travelers alike.
6. Morocco (+35%) – Souks, Sahara & Mountains
Morocco continues to shine as one of the most diverse destinations in Africa, with a 35% rise in visitors over 2019. Whether it’s the vibrant souks of Marrakesh and Fez, camel-led journeys into the Sahara Desert, or trekking and skiing in the Atlas Mountains, Morocco continues to seduce travelers with its blend of tradition and adventure.
7. Colombia (+37%) – Latin America’s Rising Star
Few places have transformed their reputation like Colombia, which recorded a 37% leap in tourist arrivals. Today, cities like Medellín and Bogotá buzz with creativity and nightlife, while Cartagena’s old-world charm continues to pull crowds. Add in unmatched biodiversity, birdwatching, and eco-tourism adventures – Colombia is officially on the global must-visit list.
8. Andorra (+35%) – Microstate, Mega Tourism Appeal
Nestled in the Pyrenees between Spain and France, Andorra saw arrivals rise by 35%, proving that small countries can punch way above their weight. Known for skiing resorts and duty-free shopping, Andorra also transforms into a summer hiking paradise with untouched alpine scenery.
9. Malta (+29%) – Mediterranean Treasure
Tiny but rich in culture, Malta welcomed 29% more international visitors than in 2019. Sun-seekers flock to its beaches, history buffs marvel at its baroque architecture, and pop-culture lovers explore filming sites from Game of Thrones. Add lively food and music festivals, and Malta delivers year-round appeal.
10. Serbia (+29%) – A European Capital of Cool
Serbia rounded out the top 10 with a 29% increase in arrivals. Its capital Belgrade is fast gaining fame as a nightlife hotspot, with a buzzing riverfront scene. Beyond the party vibe, Novi Sad and the Danube region charm visitors with cultural festivals, wine routes, and gorgeous landscapes.
Final Thoughts
With 1.4 billion international trips in 2024 and places like Qatar, Albania, Saudi Arabia, and Colombia smashing pre-pandemic tourism records, the message is clear: global travel isn’t just back – it’s booming.
For travelers, it means more bucket-list options, exciting emerging destinations, and the chance to explore countries that are finally getting the global spotlight they deserve.
So, whether it’s sunbathing in Malta, dune adventures in Saudi Arabia, hiking in Andorra, or cultural deep dives in Ethiopia, the world’s top 10 booming destinations for 2025 offer something unforgettable for every traveler.
